New regulations, calls for deregulation, political uncertainty, market volatility due to COVID-19 and increased trading barriers are causing global businesses to do some serious thinking about how to navigate perplexing situations. This new normal is spurring a race to model the future, find competitive alpha, and be more confident with risk assessments — efforts that are more data intensive than ever before. This also means that firms will be turning to alternative data in greater numbers, which will bolster Big Data stacks and exponentially improve analytics.